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This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization's ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate that, by and large, the field of organizational communication has neglected such listening.
The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.
Sommario
Chapter 1- The Organizational Listening Imperative.- Chapter 2- Foundations of Organizational Listening.- Chapter 3- A Conceptual Model of Listening and Responding to External Stakeholders.- Chapter 4- Capturing and Leveraging the "Voice of the Customer".- Chapter 5- A Program of Research on Organizational Listening Practices and Effectiveness.- Chapter 6- Assessing the Current State of Corporate Voice of the Customer Programs - Part One.- Chapter 7- Assessing the Current State of Corporate Voice of the Customer Programs - Part Two.- Chapter 8- Assessing the Current State of Corporate Voice of the Customer Programs - Part Three.- Chapter 9- Organizational Listening in 2023: Perspectives of Thought Leaders and Subject Matter Experts.- Chapter 10- Addressing Organizational Listening Challenges and Opportunities: Some Best Practices and Potential Solutions.
