Accounts, Excuses, and Apologies - Image Repair Theory Extended

Proposes a theory and case studies on repairing a damaged or threatened image or reputation.

Info autore

William L. Benoit is Distinguished Professor at the University of Alabama, Birmingham. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.

Dettagli sul prodotto

• Autori: William L Benoit, William L. Benoit, Benoit William L.
• Editore: State University of New York Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2024
• EAN: 9781438496061
• ISBN: 978-1-4384-9606-1
• Pagine: 180
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Altro; Advertising, Media Studies, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Business communication & presentation, Communication Studies, Business communication and presentation, corporatepoliticalpolitical; sports/entertainment