The Brand of Print - Marketing Paratexts in the Early English Book Trade

The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.

Info autore

Andie Silva, Ph.D. (2014), Wayne State University, is Assistant Professor of English (York College, CUNY) and Digital Humanities (CUNY Graduate Center). Dr. Silva has published articles on early modern literature and digital humanities. Digital projects include the database Printed Paratexts Online.

Dettagli sul prodotto

• Autori: Andie Silva
• Editore: Brill
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 26.11.2019
• EAN: 9789004410237
• ISBN: 978-90-04-41023-7
• Pagine: 260
• Dimensioni: 155 mm x 236 mm x 23 mm
• Peso: 599 g
• Serie: Library of the Written Word
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Storia > Età moderna fino al 1918