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"This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship."Victor Bulmer-Thomas, Chatham House, UK
"The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries."Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing
In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU-Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.
Sommario
1. Introduction. EU-Russia Relations: Per aspera ad astra (Evgeny Pashentsev).- 2. Strategic Communication in EU-Russia Relations (Evgeny Pashentsev).- 3. Focusing on Common Geopolitical Interests: Changing the Focus in EU-Russia Dialogue and Communication? (Pierre-Emmanuel Thomann).- 4. Cooperation and Trust: When Russia and the European Union Listen to Themselves (Marius Vacarelu).- 5. Character Assassination and Image Prepare in Strategic Public Diplomacy: The Practice of EU - Russia Relations (Sergei A. Samoilenko, Marlene Laruelle).- 6. Reputation Management of Russian Companies in the European Union in the Context of Russia and the EU's Strategic Communication (Darya Bazarkina, Kaleria Kramar).- 7. "Countering America's Adversaries Through Sanctions Act": The Psychological Aspect and Its Meaning to the EU-Russia Relations (Evgeny Pashentsev).- 8. Global Shifts and Their Impact on Russia-EU Strategic Communication (Evgeny Pashentsev).- 9. Counter-Terrorism as a Part of Strategic Communication: The EU's Experience and Possibilities for Russia (Darya Bazarkina).
Info autore
Evgeny Pashentsev is Professor and a leading researcher at the Diplomatic Academy of the MFA of the Russian Federation. He has presented papers at more than 170 international conferences and seminars over the last 10 years in 22 countries, and is a member of the Advisory Board of Comunicar, Spain, and the editorial board of the Journal of Political Marketing, USA.
