Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Riassunto

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

Dettagli sul prodotto

• Con la collaborazione di: Claudia Ribeiro de Almeida (Editore), Cláudia Ribeiro de Almeida (Editore), Claudia Ribeiro de (University of the Algarve Portugal) Almeida (Editore), Paula Odete Fernandes (Editore), Paula Odete (Uniag Polytechnic Institute of Braganca Portugal) Fernandes (Editore), Celia M Q (University of Algarve Portugal) Ramos (Editore), Célia M. Q. Ramos (Editore), Celia M.Q. Ramos (Editore)
• Editore: Business Science Reference
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.12.2020
• EAN: 9781799819479
• ISBN: 978-1-79981-947-9
• Pagine: 512
• Dimensioni: 221 mm x 286 mm x 32 mm
• Peso: 1534 g
• Serie: Advances in Hospitality, Tourism, and the Services Industry
• Categorie: Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Comunicazione dati, reti; Scienze sociali, diritto, economia > Economia > Altro