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In this book, Christian mission is defined as "God's agenda to glorify His name, bless the nations and advance His Kingdom through the redemption and judgment of all creation by orchestrating supernatural, natural, human and non-human means". This definition does not limit mission to the Church or clergy; it recognises that God is the primary missioner, and is at work through all people including business people. Business as Mission (BAM)has been defined in this book as a venture or person that seeks to advance God's mission by meeting the needs of individuals and communities through the provision of goods, services or knowledge in a financially sustainable manner, with measurable positive social, spiritual and environmental impact. This book discusses liberation theology as a mission theology that is most relevant in positioning BAM to address the problem of "How Christian ventures in East Africa can be financially sustainable and not dependent on declining Western resources? The book proposes going beyond liberation theologies to a theology of reconstruction, which embraces the 'righteous rich' that can underguard the practice of BAM in an increasingly affluent East Africa.
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Dennis Tongoi has promoted Business as Mission globaly since 2002. He graduated from The University of South Africa with Doctor of Theology in Missiology. His other publication, "Mixing God With Money: Strategies For Living In an Uncertain Economy." has sold over 70,000 copies. He and his wife Irene live in Nairobi, Kenya.
