Business-To-Business Marketing

Klappentext ‘This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.

Dettagli sul prodotto

• Autori: Ross Brennan, Ross Canning Brennan, Louise Canning, Louise E. Canning, Raymond McDowell
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.07.2017
• EAN: 9781473973435
• ISBN: 978-1-4739-7343-5
• Pagine: 416
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing