Die Werbung der Unternehmung

Info autore

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Dettagli sul prodotto

• Autori: Bruno Tietz, Joachim Zentes
• Editore: VS Verlag für Sozialwissenschaften
• Lingue: Tedesco
• Formato: Tascabile
• EAN: 9783531221236
• ISBN: 978-3-531-22123-6
• Peso: 292 g
• Serie: WV-Studium; WV Studium