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Zusatztext We have long lacked a clear guide to how we use language creatively. Computer scientist Tony Veale steps into this gap with admirable brio, presenting his insights in creative patterning with all the humour and panache of a stand-up comedian. Informationen zum Autor Tony Veale lectures in Computer Science atmUniversity College Dublin, Ireland, and is a visiting professor in the Web Science and Technology division of KAIST, the Korean Advanced Institute of Science and Technology, South Korea. Klappentext Normal 0 false false_x000D_ Vorwort Pulls back the curtain on creativity and language, using a wide range of examples to illustrate how we create new ways of saying things. Zusammenfassung Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity?Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity. Inhaltsverzeichnis Preface 1. Creation Myths 2. Enigma Variations 3. Shock and Awe 4. Round up Usual Suspects 5. Pimp My Ride 6. Six Ridiculous Things 7. Buy Low Sell HighBibliographyIndex
