The Arab World Unbound - Tapping into the Power of 350 Millon Consumers

Zusatztext 'Prof Mahajan's excitement about the Arab world is almost palpable...he is a fine writer and he presents factual details! statistics and concepts in a breezy! easy to read manner.' (Financial Times! 2nd August 2012)'The Arab world deserves reading for presenting a view of the region that is rarely seen.' (Money Week! October 2012)'This book offers an expert perspective on the boundless business opportunities in the Arab World.' (Middle East! November 2012)'...handy entrepreneurial guide...its uniqueness among business guides aimed at a western demographic make it a must-read for those hoping to strike it big in the region' (The National! February 2013) Informationen zum Autor VIJAY MAHAJAN holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution. Klappentext An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities. Zusammenfassung An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Inhaltsverzeichnis Preface: A Consumer Rihla xi Introduction 1 Part I Discovering the Arab World 1 Drinking Red Bull In Dahiyeh 9 The Arab Market is Vibrant and Globally Interconnected Arab Consumers Control More Spending Power Than You Think The Shadow Economy Shades of India and China Opportunities Beyond Crude Oil and Abaya Household Spending in the Arab World Beyond Boycotts and Barriers Chicken Fights: Local Competition in the Arab Market The Global Emergence of Arab Brands A Worldwide Hub: The Globally Connected Arab World The Arab World is Neither CNN's nor Al Jazeera's 2 The Diversity of the Arab World 51 No Harm in Haram No...

Dettagli sul prodotto

• Autori: Mahajan, Vijay Mahajan, ZEHR
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.09.2012
• EAN: 9781118074510
• ISBN: 978-1-118-07451-0
• Pagine: 432
• Categoria: Scienze sociali, diritto, economia > Economia