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The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules.
The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making.
The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.
Table des matières
1- Introduction to Strategy
2- Systems Model and Strategy Map
Part 1- Strategic Analysis
3- The Microeconomics of Strategy
4- The Macroeconomics of Strategy
5- Competitive Strategy: The Analysis of Strategic Position
6- Competitive Strategy: The Analysis of Strategic Capability
7- The Competitive Environment
8- Corporate Strategy: Adding Value in Multi-Business Firms
9- Global Strategies and International Advantage
Part 2- Strategic Implementation
10- Organisational Models and Approaches to Strategy
11- Risk, Uncertainty and Strategy
12- Strategic Decision Making: Process Analysis
13- Strategic Decision Making: Managing Strategic Change
14- Strategy as Knowledge: Innovation and Learning
Part 3- Strategic Performance
15- Strategy and Corporate Governance
16- Analyzing and Measuring Strategic Performance
Long Case Section
A propos de l'auteur
David Wilson hat Sprachen studiert und verbrachte einige Jahre in Japan, Italien und Frankreich. Heute lebt er in London und arbeitet dort als Autor und Journalist.
Résumé
Suitable for students studying strategic management, corporate strategy or business policy modules, this book provides students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels.
