Security Relationship Management Leveraging Marketing Concepts to Advance a Cybersecurity Program

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

A propos de l'auteur

Lee Parrish is an award-winning technology executive with over two decades of unique experience in blending cybersecurity expertise with essential business competencies. As a Chief Information Security Officer, he has built customized cybersecurity strategies for global Fortune 500 corporations and has led real-world incident responses to cyber events. Lee has served as a trusted advisor on cybersecurity to multiple boards consisting of Chief Executive Officers, a former White House Chief of Staff, retired high-ranking military officers and a former U.S. Presidential candidate.
Lee possesses two graduate degrees and is certified as both a Boardroom Qualified Technology Expert as well as a Certified Information Systems Security Professional. He has published numerous articles in industry journals, contributed to a best-selling information security book, and authored The Shortest Hour: An Applied Approach to Boardroom Governance of Cyber Security, as well as a children's book on cybersecurity. He is a frequent speaker at international security conferences and a guest on various podcasts.
Lee is a combat veteran of the United States Marine Corps.

Détails du produit

• Auteurs: Lee Parrish, Lee (Lee Parrish Ventures Parrish
• Edition: Taylor & Francis Ltd.
• Langues: Anglais
• Contenu: Livre
• Forme du produit: Livre de poche
• Date de parution: 22.04.2025
• Catégorie: Sciences sociales, droit, économie > Economie > Gestion; Livres de conseils
• EAN: 9781032981840
• ISBN: 978-1-0-3298184-0
• Nombre de pages: 122
• Thème: Security, Audit and Leadership Series
• Catégories: BUSINESS & ECONOMICS / Marketing / General, COMPUTERS / Security / General, computer science, BUSINESS & ECONOMICS / Marketing / Industrial, Sales & marketing, Legal aspects of criminology, Computer security, Legal aspects of IT, Sales and marketing, Causes & Prevention Of Crime, Hospitality and service industries, COMPUTERS / Internet / Online Safety & Privacy, Causes and prevention of crime, Criminology: legal aspects, Network Management, Security Services, COMPUTERS / Security / Network Security, Digital and information technologies: Legal aspects, cybersecurity;relationship management;marketing;management