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This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers' data to predicting and understanding their behavior by putting a CRM system in a customers' shoes. Hence advanced reasoning with learning from small data, about customers' attitudes, introspection, reading between the lines of customer communication and explainability need to come into play.
Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers' frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently.
Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.
A propos de l'auteur
Dr. Boris Galitsky has contributed linguistic and machine learning technologies to Silicon Valley startups for the last 25 years, as well as eBay and Oracle, where he is currently an architect of a digital assistant project. An author of two computer science books, 150+ publications and 15+ patents, he is now researching how discourse analysis improves search relevance and supports dialogue management. In his previous book, Dr. Galitsky presented a foundation of autistic reasoning which shed a light on how chatbots should facilitate conversations. Boris is an Apache committer to OpenNLP where he created the OpenNLP.Similarity component that is a basis for chatbot development.
