En savoir plus
Table des matières
List of Contributors
Preface
1. A History of Radio in Australia - Phil Charley, Wayne Mac and Steve Ahern
2. Digital Radio in Australia - Steve Ahern
3. Radio 2.0 in the digital age - Steve Ahern
4. The Studio - Steve Ahern and Rod Pascoe
5. Broadcast Laws and Regulations - Steve Ahern
6. Radio Announcing - Steve Ahern, Georgia Brown and Dean Buchanan
7. Presentation - Steve Ahern and Dave Cameron
8. Interviewing - Jen Oldershaw and Lucienne Joy
9. Producing - Steve Ahern
10. Copywriting - Kevin Best
11. Audio Production - Phil McNab and Kevin Best
12. News - Russell Powell
13. Talkback - Steve Ahern and Kevin Brumpton
14. Research and Promotions - David Rogerson
15. Radio Sales - David Maxwell and Brett Van Heekeren
16. Programming - Graham Smith and Steve Ahern
17. Torque Radio: The Radio Feature - Tony Barrell
18. Radio Comedy - Ian Heydon
19. The Transmission Chain - Gorden Smith
Glossary
Notes
Bibliography WC
Index
Résumé
Making radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology.
Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints.
With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
