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The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
A propos de l'auteur
Sue Turnbull is Senior Professor of Communication and Media at the University of Wollongong, Australia, and Discipline Leader for the Creative Industries.
Résumé
The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.
Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.
Préface
This textbook provides a brief but comprehensive overview of the ways in which the media audience has been constructed and imagined, helping students to formulate their own methods of media research that are suited to contemporary contexts and using vivid examples to encourage new ways of thinking,
Texte suppl.
This book provides an important discussion of the key developments in thinking about media audiences, demonstrating the multiple different ways that scholars have thought about audiences and their relationship with media.
