Four Pillars of Politics Why Some Candidates Don''t Win and Others Can''t Lead

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

A propos de l'auteur

James T. Kitchens, Larry Powell

Résumé

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Détails du produit

• Auteurs: James T. Powell Kitchens, James T. Kitchens, James T Kitchens, Larry Powell, Powell Larry, Kitchens James T.
• Edition: Lexington Books
• Contenu: Livre
• Forme du produit: Livre de poche
• Date de parution: 30.04.2017
• Catégorie: Sciences sociales, droit, économie > Médias, communication > Général, dictionnaires
• EAN: 9781498507240
• ISBN: 978-1-4985-0724-0
• Nombre de pages: 124
• Thème: Lexington Studies in Political Communication; Lexington Studies in Political; Lexington Studies in Political Communication; Bloomsbury Studies in Political Communication
• Catégories: USA, Media Studies, POLITICAL SCIENCE / Political Process / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Political structure & processes, Communication Studies, United States of America, USA, Political structure and processes