The Google Model Managing Continuous Innovation in a Rapidly Changing World

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Commentaire

From the book reviews:
"This book is about a different kind of innovation: leadership and management. Most orthodox theories on management innovation are still focused on better and faster measurements and controls. ... The author has done a brilliant job of showing what the ingredients of such a new management theory could entail, and how they are applied at one of the most successful companies in history: Google. ... It is especially suitable for the intended audience: policymakers, managers, union representatives, and public officials." (Klaus K. Obermeier, Computing Reviews, January, 2015)

Détails du produit

• Auteurs: Annika Steiber
• Edition: Springer, Berlin
• Contenu: Livre
• Forme du produit: Livre de poche
• Date de parution: 01.01.2016
• Catégorie: Sciences sociales, droit, économie > Economie > Gestion
• EAN: 9783319353562
• ISBN: 978-3-31-935356-2
• Nombre de pages: 125
• Illustrations: XIV, 125 p. 5 illus.
• Dimensions (emballage): 15,6 x 0,9 x 23,5 cm
• Poids (emballage): 225 g
• Thème: Management for Professionals; Management for Professionals
• Catégories: Management, B, Globalization, Leadership, Market research, Business and Management, Business Strategy/Leadership, computer science, Information technology industries, International business, Markets, Innovation/Technology Management, Emerging Markets/Globalization, business strategy, Management of Computing and Information Systems, The Computer Industry, IT Operations, Management science, Maintenance & repairs, information architecture, Management information systems, Industrial Management, Computer industry