Traction How Any Startup Can Achieve Explosive Customer Growth

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growthbr>br>''Anyone trying to break through to new customers can use this smart, ambitious book''br>Eric Ries, author of The Lean Startupbr>br>Most startups don''t fail because they can''t build a product. Most startups fail because they can''t get traction.br>br>Building a successful company is hard. Smart entrepreneurs know that the key to success isn''t the originality of your offering, the brilliance of your team, or how much money you raise. It''s how consistently you can grow and acquire new customers. br>br>Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. br>br>''Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice''br>Seth Godin, author of Linchpin>

Détails du produit

• Auteurs: Weinberg Gabriel, Mares Justin, Gabriel Mares Weinberg, Gabriel Weinberg, Justin Mares
• Edition: Portfolio Penguin UK
• Contenu: Livre
• Forme du produit: Livre de poche
• Date de parution: 31.10.2015
• Catégorie: Sciences sociales, droit, économie > Economie > Général, dictionnaires
• EAN: 9780241242537
• ISBN: 978-0-241-24253-7
• Nombre de pages: 240
• Dimensions (emballage): 15 x 23,4 x 1,8 cm
• Catégories: Marketing, Management, Startup, Things to do, Strategy, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Sales & Selling / General, Ryan Holiday, seth godin, social media marketing, Business Model Generation, nir eyal, 4 hour work week, business analysis, Zero to One, the lean startup, Work, When I grow up, Sales & marketing, The One Thing, Public speaking, Small businesses and self-employment, Sales and marketing, BUSINESS & ECONOMICS / Freelance & Self-Employment, how to do the work, Entrepreneurship / Start-ups, business books, get rich, how to change, how to be a man, tv magazines, traction man, the way, do hard things, one man in, get a grip, get up and grow book, ben horowitz, the hard thing about hard things, to get me to you, kindle magazines and newspapers