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Informationen zum Autor The Management of Luxury is a collection of 26 articles written by 51 individual contributors from around the world! edited by Benjamin Berghaus! Günter Müller-Stewens and Sven Reinecke.Benjamin Berghaus is Manager of the "Research Program for Luxury Brands" at the Institute of Marketing of University of St.Gallen (HSG)! Switzerland.Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG)! Switzerland! and Director of its Institute of Management. Sven Reinecke is Professor of Management! specialized in Marketing! at the University of St.Gallen (HSG)! Switzerland! and Director of the Institute of Marketing. Klappentext In The Management of Luxury! 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry! Louis Vuitton! and Leica! The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market. Looks at cutting-edge issues in the luxury industry including: entering the online market; management succession in luxury; luxury consumer behaviour; competing as a luxury SME; dealing with luxury counterfeiting; luxury heritage; segment expansion for luxury brands; the potential of the Chinese market; and more Zusammenfassung In The Management of Luxury! 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary.Including case studies on iconic brands such as Burberry! Louis Vuitton! and Leica! The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market. Inhaltsverzeichnis Section - ONE: The Luxury Market; Chapter - 01: The market and business of luxury: an introduction - Günter Müller-Stewens and Benjamin Berghaus; Chapter - 02: Classifying luxury and prodigality - Michael Jäckel; Chapter - 03: Exploring luxury consumer behaviour - Prokopsis Theodoridis and Sofia Vassou; Chapter - 04: Identity-based luxury brand management - Klaus Heine! Michel Phan and Vera Waldschmidt; Section - TWO: Luxury Brand Strategy; Chapter - 05: Public luxury representatives - Michael Breazeale! Christopher R Long and Daniela Ott; Chapter - 06: Curating the creative genius in luxury firms - Charles Aaron Lawry and Sabrina Helm; Chapter - 07: Arts meet luxury brands - Carsten Baumgarth! Nicole Lohrisch and Olga Louisa Kastner; Chapter - 08: Luxury as societal mentor - George Panigyrakis and Eirini Koronaki; Chapter - 09: Preserving luxury exclusivity through art - Claude Chailan and Ivan Valek; Chapter - 10: Brand charismatic legitimacy and marketing of adoration - Delphine Dion and Eric Arnould; Chapter - 11: Digital media in monobrand stores - Marcus Schögel and Timo Tischer; Section - THREE: Luxury Business Strategy; Chapter - 12: Gravity shift from West to East - Philip Beil! Fabian Sommerrock and Alexander Gaus;...
