The Upside of Irrationality - The Unexpected Benefits of Defying Logic

In The Upside of Irrationality, Dr. Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, Ariely offers students new insights and eye-opening truths about what really motivates us, how one unwise action can become a long-term habit, how we learn to love the ones we''re with, and more. Drawing on the same experimental methods that made his previous work, Predictably Irrational, one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how-and why-we behave the way we do. Some of the topics Ariely explores include: - What we think will make us happy and what really makes us happy - Why large bonuses can make CEOs less productive - How to really motivate people at work - How we are motivated by revenge - What motivates us to cheat Blending everyday experience with groundbreaking analysis and new research into our decision-making processes, Ariely clearly explains to students how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

A propos de l'auteur

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

Détails du produit

• Auteurs: Dan Ariely
• Edition: Harper Perennial USA
• Langues: Anglais
• Format d'édition: Poche format B
• Sortie: 17.05.2011
• EAN: 9780061995040
• ISBN: 978-0-06-199504-0
• Pages: 368
• Dimensions: 134 mm x 203 mm x 21 mm
• Catégories: Sciences sociales, droit, économie > Economie > Gestion; Philosophy of Science, Impact of science and technology on society, Cognitivism, cognitive theory, SOCIAL SCIENCE: Popular Culture, SOCIAL SCIENCE: Sociology / General, BUSINESS & ECONOMICS: General, FIRST YEAR EXPERIENCE: BIG IDEAS, SCIENCE: Philosophy & Social Aspects, COMPOSITION & WRITING: BIG IDEAS & SMART NONFICTION, SELF-HELP: Personal Growth / Success, ECONOMICS: CONSUMER, SCIENCE: Cognitive Science, Composition & Writing / Big Ideas & Smart Nonfiction, First Year Experience / Big Ideas, Economics / Consumer