Handbook of Pricing Research in Marketing

Zusammenfassung Pricing is an essential aspect of the marketing mix for brands and products. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research.

Détails du produit

• Auteurs: Vithala Rao, Vithala R. Rao
• Collaboration: Vithala R. Rao (Editeur)
• Edition: Elgar, Edward
• Langues: Anglais
• Format d'édition: Livre de poche
• Sortie: 30.09.2010
• EAN: 9781849804417
• ISBN: 978-1-84980-441-7
• Pages: 616
• Thème: Research Handbooks in Business and Management Series
• Catégorie: Sciences sociales, droit, économie > Economie > Publicité, marketing