Cim Coursebook Stakeholder Marketing

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Summary

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Product details

• Authors: Michelle Gledhill
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 18.06.2010
• EAN: 9780080966267
• ISBN: 978-0-08-096626-7
• No. of pages: 248
• Series: Butterworth-Heinemann
• Subject: Social sciences, law, business > Business > Advertising, marketing