Fr. 20.50

Going Negative - How Political Advertisements Shrink and Polarize the Electorate

English · Paperback / Softback

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Description

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Informationen zum Autor Stephen Ansolabehere is a professor of government at Harvard University. Klappentext Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations. Zusammenfassung Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Product details

Authors Stephen Ansolabehere, Shanto Iyengar
Publisher Simon & Schuster UK
 
Languages English
Product format Paperback / Softback
Released 01.01.2008
 
EAN 9780684837116
ISBN 978-0-684-83711-6
No. of pages 256
Subject Social sciences, law, business > Political science > Political science and political education

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