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Zusatztext "...close to notching up worldwide sales of one million in countries as varied as Germany! Indonesia and North Korea..." (The Guardian! 26th September 2004) Informationen zum Autor Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing. They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal. Klappentext The International Best-Seller That Has Swept the World-A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and Work"Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince."-Philip Kotler, author, Marketing Management"You won't have much good luck if you do the wrong thing. This book makes that all-important thing eminently clear."-Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing"This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret."-Marco Jesi, president, Pepsico Europe Zusammenfassung Teaches a lesson: good luck doesn't just come your way, It's up to you to create the conditions to bring yourself good luck. Inhaltsverzeichnis Part One The Encounter 1 Part Two The Legend of the Magic Clover 19 Part Three Finding Good Luck Again 117 Part Four Some People Who Agree with Us 125 Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131 Acknowledgments 139 The Authors 143 ...
List of contents
From the contents:
Part I: The Encounter.
Part II: The Legend of the Magic Clover.
Part III: Finding Good Luck Again.
Part IV: Some People Who Agree with Us.
Part V: Decalogue, Moral of the Story, and New Origins of Good Luck.
Acknowledgments - The Authors
Report
"...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea..." ( The Guardian , 26th September 2004)
