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Informationen zum Autor George A. Luffman is Senior Lecturer in Business Policy at the University of Bradford Management Centre. He was Chairman of the full time MBA programme for 8 years. Edward Lea is a professor at the University of Huddersfield, where he teaches and researches business policy. Brian Kenny is Reader and Director of Research at the School of Business, University of Huddersfield. He was formerly Head of Division of Business Policy in the School of Business. Stuart Sanderson teaches business policy on a variety of programmes at the University of Bradford Management Centre. He is also Chairman of the Executive MBA programme. Klappentext Strategic Management is a new and up-to-the-minute text and cases book for students of strategy based on combined new editions of the highly successful Business Policy and Cases in Business Policy titles. The original titles have been widely used on undergraduate, MBA and executive courses and, as part of an intensive development programme by the authors, have now been revised, updated and brought together into a new format. The aim is to create a resource for students that unites the best theory and case materials in one volume for ease of use and an integrated treatment of the key concepts in the field. Strategic Management retains the concise and accessible approach that made the previous editions of the text and cases so successful. However, the authors have ensured that the new combined edition incorporate the very latest research and thinking in the field and an extensive selection of new and updated cases. All the materials in this new edition are based not only on the tried and tested materials from the earlier books, but also on new materials that have been intensively used and refined with full time students and on executive courses in a number of centers. The text is designed to give the student a clear and attractive introduction to the subject and is enhanced by a student workbook which gives further guidance, support and exercises on specific policy issues. The package offers all those studying strategy at both the center or business unit level a clear and flexible set of materials of proven quality. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years of experience in teaching, researching and consulting in the area of corporate and business strategy. Zusammenfassung * New text bringing text and cases together for ease of use. * Based on highly successful previous editions of Business Policy and cases in Business Policy. * Thoroughly revised! updated! tested and accessible materials. * Part of a major new pack of teaching materials. . Inhaltsverzeichnis Part I: The Business Policy Framework. 1. Introduction to Business Policy. 2. Strategic Managers and Strategic Planning. 3. Values Culture and Power. 4. Mission and Objectives. Part II: External Analysis. 5. Environmental Analysis. 6. Customer and Competitor Analysis. 7. Understanding Industries and Markets. Part III: Analysing Resources and Capabilities. 8. Internal Audit. 9. Financial Analysis. 10. Analysing Performance. 11. Sources of Competitive Advantage. Part IV: Identifying Strategic Alternatives. 12. Strategic Direction. 13. Global Strategies. 14. Strategies for Declining Industries. 15. Corporate Collapse and Turnaround. Part V: Strategic Choice. 16. Acquisition and Divestment. 17. Strategic Alliances. 18. Competitive Strategies. 19. Deciding on Future Strategy. Part VI: Implementing Strategies. 20. Implementing Strategy. ...
List of contents
Part I: The Business Policy Framework.
1. Introduction to Business Policy.
2. Strategic Managers and Strategic Planning.
3. Values Culture and Power.
4. Mission and Objectives.
Part II: External Analysis.
5. Environmental Analysis.
6. Customer and Competitor Analysis.
7. Understanding Industries and Markets.
Part III: Analysing Resources and Capabilities.
8. Internal Audit.
9. Financial Analysis.
10. Analysing Performance.
11. Sources of Competitive Advantage.
Part IV: Identifying Strategic Alternatives.
12. Strategic Direction.
13. Global Strategies.
14. Strategies for Declining Industries.
15. Corporate Collapse and Turnaround.
Part V: Strategic Choice.
16. Acquisition and Divestment.
17. Strategic Alliances.
18. Competitive Strategies.
19. Deciding on Future Strategy.
Part VI: Implementing Strategies.
20. Implementing Strategy.
