Internet Marketing for Entrepreneurs - Using Web 2.0 Strategies for Success

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.

About the author

Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at thebusinessofstories.com

Summary

Don't know a blog from a tweet? This title shows you how to leverage media tools like Facebook, Twitter, blogs, and the Media Press Release to grow your business and your followers.

Product details

• Authors: PAYTON, Susan Payton
• Publisher: MCGRAW-HILL Professional
• Languages: English
• Product format: Paperback / Softback
• Released: 15.06.2012
• EAN: 9781606490334
• ISBN: 978-1-60649-033-4
• Dimensions: 154 mm x 231 mm x 7 mm
• Weight: 166 g
• Series: Entrepreneurship and Small Business Management Collection; Entrepreneurship and Small Business Management Collection
• Subject: Social sciences, law, business > Business > Advertising, marketing