Introduction to Sport Marketing - A Practical Approach

Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing.

List of contents

CHAPTER 1. Sport Marketing Introduction
CHAPTER 2. Sport Markets
CHAPTER 3. Sport Consumers
CHAPTER 4. Sport Marketing Opportunities
CHAPTER 5. Sport Marketing Strategy
CHAPTER 6. Sport Products
CHAPTER 7. Sport Pricing
CHAPTER 8. Sport Distribution
CHAPTER 9. Sport Promotion
CHAPTER 10. Sport Sponsorship
CHAPTER 11. Sport Services
CHAPTER 12. Sport Marketing and the New Media
CHAPTER 13. Sport Marketing Implementation and Control

Product details

• Authors: Smith, Aaron Smith, Aaron C. T. Smith
• Publisher: Butterworth Scientific Elsevier
• Languages: English
• Product format: Paperback / Softback
• Released: 15.06.2008
• EAN: 9780750686853
• ISBN: 978-0-7506-8685-3
• Series: Sport Management; Sport Management
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches