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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
List of contents
1 A framework for analysing innovation in the food sector.- 2 Structural changes in the European food industry: consequences for innovation.- 3 Tholstrup Cheese A/S: in love with cheese.- 4 Brioche Pasquier SA: industrializing traditional French baking.- 5 Groko BV: success by imitation.- 6 Neumarkter Lammsbräu: brewing beer for Greens.- 7 Skåne Erik: cold cuts for hot Swedes.- 8 H P Bulmer Holdings Plc: the revival of cider.- 9 Philipp Reiter KGH Fleischwaren: ready meals for steady Germans.- 10 Royal Greenland A/S: from fish to food.- 11 Skånemejerier: functional foods through research.- 12 Johma Nederland BV: being cool with chilled salads.- 13 Magdis: home-made by the million.- 14 Pennine Foods: always prepared for a new ready meal.- 15 Innovation in the food sector: a revised framework.- Appendix: Guidelines for the case studies.- A.1 General procedure.- A.2 Whom to talk to.- A.3 What information to get.- A.4 Description of the company.- A.4.1 General characteristics.- A.4.2 Company organization.- A.5 Type of markets served by the company.- A.6 Market strategy of company.- A.7 Relationship with suppliers.- A.8 Relationship with other partners.- A.9 Importance and type of innovation.- A.10 Organization of innovations.- A.11 Innovation policies.- A.12 Process innovation.- A.13 Financial aspects of R&D.- A.14 Market orientation.
