Artificial Intelligence and Entrepreneurship - Enhancing Competitiveness and Innovation in Emerging Markets

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This book helps readers to explore new concepts like the synergy between AI and human factors, AI-led business modelling, and working with the real-time entrepreneurial ecosystem.

List of contents

Part I: Technology and Human Factors.- Chapter 1: Growth in Technology.-  Chapter 2: Technology and Human Factors.- Part II: AI and Entrepreneurship.- Chapter 3: AI at Grassroots.- Chapter 4: Business Modelling.- Part III: Navigation Ahead.- Chapter 5: Navigating the Future.

About the author

Rajagopal
is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey (ITESM), at Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London.  He has been Visiting Professor at Boston University, Boston, Massachusetts since 2013. 

Ananya Rajagopal
is Research Professor at Universidad Anáhuac Mexico.  She is a member of the advisory panel of Elsevier Insights and in the editorial board of Humanities and Social Science Communications Journal (Springer Nature). She has contributed five books and several chapters in edited books.

Summary

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This book helps readers to explore new concepts like the synergy between AI and human factors, AI-led business modelling, and working with the real-time entrepreneurial ecosystem.

Product details

• Authors: Rajagopal, Ananya Rajagopal
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Release: 02.05.2026
• EAN: 9783032149039
• ISBN: 978-3-0-3214903-9
• Illustrations: Approx. 200 p. 30 illus.
• Series: Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
• Subjects: Social sciences, law, business > Business > Business administration; Management, Management und Managementtechniken, machine learning, Wirtschaftsmathematik und -informatik, IT-Management, Internet of things, Competitive Advantage, Entwicklungsökonomie und Schwellenländer, Entrepreneurship, Unternehmensanwendungen, Knowledge Management, Cloud Computing, IT in Business, Emerging Markets and Globalization, Metaverse, Large Language Models, Innovation and Technology, AI-based entrepreneurial modelling, co-intelligence