Legends and Soles - The Memoir of an American Original

The gripping and eye-opening memoir from the "Savior of Nike" and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaro''s pivotal role in the never-before-told story of the courting and signing of Michael Jordan How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown The high stakes drama behind the O''Bannon lawsuit that changed the entire landscape in college sports Filled with in-depth stories and sixteen pages of photos illuminating some of Sonny''s most treasured career memories, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.

Product details

• Authors: Armen Keteyian, Sonny Vaccaro
• Publisher: Harper Collins Usa
• Languages: English
• Product format: Paperback / Softback
• Release: 08.04.2026
• EAN: 9780063423411
• ISBN: 978-0-06-342341-1
• No. of pages: 336
• Subjects: Fiction > Narrative literature > Letters, diaries; Biography: general, Memoirs, Biography: sport, Management: leadership and motivation, History of specific companies / corporate history, Biography: business and industry, Sales and marketing, Fashion and beauty industries, Apparel, garment and textile industries, BIOGRAPHY & AUTOBIOGRAPHY: Sports, COMPOSITION & WRITING: MEMOIR & BIOGRAPHY, BIOGRAPHY & AUTOBIOGRAPHY: Rich & Famous, BUSINESS & ECONOMICS: Corporate & Business History, SELF-HELP: Personal Growth / Success, BUSINESS & ECONOMICS: Motivational, BUSINESS & ECONOMICS: Marketing / General, SPORTS & RECREATION: Basketball, SPORTS & RECREATION: Business Aspects, BIOGRAPHY & AUTOBIOGRAPHY: Memoirs, Composition & Writing / Memoir & Biography