Fr. 200.00

The Evolution of New Markets

English · Hardback

Shipping usually within 3 to 5 weeks

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Informationen zum Autor Paul Geroski is currently Deputy Chairman of the Competition Commission and Professor of Economics at the London Business School. His current research interests are focused on two areas: innovation, technological change, and the evolution of markets, and regulation and competition policy. He sits on the editorial boards of several journals and on the Council of the Royal Economic Society. Klappentext How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions. Zusammenfassung A popular account of the early evolution of markets, this title features a large number of cases, which are woven into a general narrative that highlights the unusual features of how very young markets evolve, and provides a straightforward and non-technical explanation of why things typically happen this way. Inhaltsverzeichnis 1: Introduction 2: Where do new technologies come from? 3: The structure of new markets 4: Developing the new product design 5: The growth of the market 6: Into the future

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