Ethnography - The Basics

Ethnography: The Basics introduces a broad and beginner audience to ethnography, as a research methodology with diverse applications. By using everyday language, and developing a warm and inclusive tone, the book provides an accessible entry point to the topic.

List of contents

Lists of figures
List of boxes
Acknowledgements
Glossary
CHAPTER ONE: WHY ETHNOGRAPHY?
CHAPTER TWO: DESIGNING THE RESEARCH, DEFINING THE FIELD
CHAPTER THREE: NAVIGATING RESEARCH RELATIONSHIPS
CHAPTER FOUR: 'BEING THERE' AS A PARTICIPANT-OBSERVER
CHAPTER FIVE: RECORDING, GATHERING, AND PRODUCING ETHNOGRAPHIC DATA
CHAPTER SIX: ETHNOGRAPHIC QUESTIONING, ETHNOGRAPHIC LISTENING
CHAPTER SEVEN: MAKING SENSE OF ETHNOGRAPHIC DATA
CHAPTER EIGHT: COMMUNICATING ETHNOGRAPHIC KNOWLEDGE, CREATING ETHNOGRAPHIC TEXTS
EPILOGUE: A LOVE LETTER TO ETHNOGRAPHY
Index

About the author

Susan Wardell is an academic and writer from Aotearoa New Zealand. She is Senior Lecturer in the Social Anthropology programme at the University of Otago, with a shared background in communication studies. Her own research focuses on emotion and affect, digital sociality, health, and mental health, with recent work covering topics such as online medical crowdfunding and ecological distress. She is interested in public communication and in creative ethnography, writing and publishing in several literary genres, while also dabbling in visual and performance arts. Susan is P¿keh¿ (New Zealand European) and lives in ¿tepoti Dunedin.

Product details

• Authors: Susan Wardell
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 23.04.2025
• EAN: 9781032520124
• ISBN: 978-1-0-3252012-4
• No. of pages: 250
• Series: Basics
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Social sciences, law, business > Sociology > General, dictionaries; Ethnic Studies, Sociology, SOCIAL SCIENCE / Human Geography, SCIENCE / Earth Sciences / Geography, Anthropology, SOCIAL SCIENCE / Methodology, Social and cultural anthropology, Human Geography, Research methods: general, Research methods / methodology