How to Get to Know your Customer

If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers! Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!

About the author

Katie Tucker is an inspirational product leader with over 12 years’ experience in leading teams and delivering stand-out products and services.
She started her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor before moving into more strategic roles. She worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational products with a clear focus on user needs.
In 2020 she founded Product Jungle to demystify big business customer research practices for small businesses.
Katie has written and spoken on topics including business, family, travel and education appearing in The Times, The Independent, Motherdom, Courier, Living France, Smallbusiness.co.uk, BBC Radio (You and Yours) and TV (Working Lunch), Manchester Evening News and more.
Katie is also the pen behind the popular newsletter Jungle Juice. She loves swimming, travel and oat lattes. She lives in London with her French partner, two kids and their dog Thunder.

Product details

• Authors: Katie Tucker
• Publisher: Practical Inspiration Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 08.04.2025
• EAN: 9781788607568
• ISBN: 978-1-78860-756-8
• No. of pages: 120
• Dimensions: 15 mm x 10 mm x 155 mm
• Weight: 69 g
• Series: 6-Minute Smarts
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Advertising, marketing; Market research, Small businesses & self-employed, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Small Business, business strategy, Small businesses and self-employment, Relating to adulthood, BUSINESS & ECONOMICS / Freelance & Self-Employment