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This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.
The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered.
List of contents
Forword
Preface
Introduction: Processes and Programs
Missing Links in the System: Purpose
Missing Links in the System: Terminology
Missing Links: the System and the Intelligence User
Missing Links and Adding Value/The System and the Intelligence Provider
Adding Value to the Program: Intelligence and Counterintelligence
Adding Value to the Program: Competitor Profiling and Competitive Intelligence
Adding Value to the Program: Personality Profiling. A Model
Adding Value to the Program: The Intelligence Triad. Linking the Industry Player
Reports from the Battlefield
Appendix A: Business Intelligence Study Center Survey
Appendix B: CI Research and Research Issues
Selected Bibliography
Index
About the author
WALTER D. BARNDT, JR. is Professor of Management, The Hartford Graduate Center. Since 1983, he has taught the only continuous competitive intelligence course in a U.S. graduate school management program. He serves as a director of the Society of Competitive Intelligence Professionals and has published recent articles in The Competitive Intelligence Review, The Journal of the Association of Global Strategic Information, and The Journal of Business Strategy.
