A Practical Guide to Enrollment and Retention Management in Higher Education

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given.

The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

List of contents

Preface
Introduction
What Is Enrollment Management?
Who Is an Enrollment Manager?
The Future of Enrollment Management
The Role of Research in Enrollment Management
Marketing
Telecounseling: Pick Up the Phone
Publications
Advertising
The Role of the Faculty in Enrollment and Retention Management
Financial Aid
Retention Management
Outcomes
Evaluation
Success and Failure
Change: Our Constant Companion
Conclusion
Appendix: Lists and Reports
Bibliography
Index

About the author

Marguerite J. Dennis

Product details

• Authors: Marguerite J. Dennis, Dennis Marguerite J.
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Released: 24.09.1998
• EAN: 9780897895910
• ISBN: 978-0-89789-591-0
• Subjects: Humanities, art, music > Education > Education system; EDUCATION / Administration / General, Organization & management of education, Educational administration and organization, Higher & further education, tertiary education, Higher education, tertiary education, EDUCATION / Schools / Levels / Higher, Current Events and Issues: Education