Monopoly Television - MTV'S Quest to Control the Music

This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).

List of contents

Constructing Video Dreams: Music Video in a Commercial Culture -- The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV’s Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV’s Corporate Intrigue and Sagging Ratings -- The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies’ Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression

Summary

This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).

Product details

• Authors: Jack Banks, Banks Jack
• Publisher: Westview Press
• Languages: English
• Product format: Paperback / Softback
• Released: 19.04.1996
• EAN: 9780813318219
• ISBN: 978-0-8133-1821-9
• Dimensions: 154 mm x 230 mm x 18 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Non-fiction book > Politics, society, business > Politics; USA, Media Studies, SOCIAL SCIENCE / Media Studies, MUSIC / Business Aspects, BUSINESS & ECONOMICS / Industries / Entertainment, Radio & television industry, Music Industry, United States of America, USA, Monopolies, Film, TV and Radio industries