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Unlock the Secrets of Tomorrow''s Style Today!In the ever-evolving world of fashion, staying ahead of the curve is essential. Fashion Forward: A Guide to Fashion Forecasting returns in its highly anticipated third edition to guide you through the dynamic realm of fashion prediction. Whether you''re a budding fashion enthusiast, a trend-conscious designer, or a seasoned industry professional, this book is your compass to navigate the exciting and unpredictable landscape of fashion. to This Edition -Cutting-Edge AI Insights: Explore how Artificial Intelligence is revolutionizing fashion forecasting, providing unparalleled accuracy and foresight.-Sustainable Fashion: Dive into the eco-conscious revolution sweeping through the industry, with insights on ethical sourcing, sustainable materials, and green fashion forecasting.-Virtual Reality and the Future of Shopping: Discover how VR and AR technologies are reshaping the retail experience and how you can leverage them for success.-Updated Concepts from Forward Thinkers: Learn from real-world perspective and successful tips used to master the art of forecasting. Features -Trendspotting: Master the art of trendspotting with in-depth analysis and case studies.-Data-Driven Insights: Harness the power of big data and analytics for pinpoint accuracy in predicting fashion trends.-Consumer Behavior: Decode the psychology of fashion consumers and learn how to cater to their desires.-Sourcing and Sustainability: Navigate the ethical fashion movement and make responsible choices.-Global Perspectives: Explore how fashion forecasting differs across cultures and markets.Featuring stunning visuals, practical advice, and a wealth of industry expertise, Fashion Forward: A Guide to Fashion Forecasting, 3rd Edition is your essential companion on the journey of forecasting. Get ready to anticipate, innovate, and shape the future of fashion.Stay ahead of the curve - because fashion waits for no one. Instructor Resources -Instructor''s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint presentations include images from the book and provide a framework for lecture and discussion STUDIO Fashion Forward 3rd Edition Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of terms and definitions>...
List of contents
Preface
Acknowledgments
About the Authors
About the Forecasters
PART I THE PRINCIPLES OF FASHION FORECASTING
1 Introduction To Fashion Forecasting
2 Brief History Of Contemporary Fashion
3 Fashion Movement
4 Social And Cultural Influences
5 Market And Sales Research For Forecasting
PART II DEVELOPING AND PRESENTING A FASHION FORECAST
7 Color
8 Textiles, Trims, Findings, And Materials
9 The Look
10 Creating And Presenting A Forecast
Glossary
Bibliography
Art Credits
Index
About the author
Chelsea Rousso, Nancy Ostroff
