Base of the Pyramid Markets in Asia - Innovation and Challenges to Sustainability

Summary

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

Product details

• Authors: Marlen Gabriele (Chemnitz University of Te Arnold
• Assisted by: Marlen Gabriele Arnold (Editor), Stefan Gold (Editor), Judy N. Muthuri (Editor), Ximena Rueda (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 19.02.2020
• EAN: 9781138389137
• ISBN: 978-1-138-38913-7
• No. of pages: 138
• Series: Innovation and Sustainability in Base of the Pyramid Markets
• Subjects: Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Development / Sustainable Development, Sustainability, Business & Economics / General, Economics, Asia, BUSINESS & ECONOMICS / Corporate Governance, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Economic Conditions, BUSINESS & ECONOMICS / Environmental Economics, BUSINESS & ECONOMICS / Government & Business, BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Urban & Regional, BUSINESS & ECONOMICS / Development / Economic Development, Business innovation