Federica Ferrari - Metaphor and Persuasion in Strategic Communication - Sustainable Perspectives

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Fr. 235.00

Federica Ferrari

Metaphor and Persuasion in Strategic Communication - Sustainable Perspectives

English · Hardback

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Description

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Summary

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

Product details

Authors Federica Ferrari
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 19.10.2018
 
EAN 9781138732414
ISBN 978-1-138-73241-4
No. of pages 270
Series Routledge Studies in Rhetoric and Stylistics
Subjects Social sciences, law, business > Media, communication > Communication science

Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Semantics, discourse analysis, stylistics

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