Midnights Grandchildren - How Young Indians Are Disrupting the World''s Largest Democracy

Midnight's Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India's future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.

List of contents

Introduction
Chapter 1: Moments of transformation
Chapter 2: Why India matters
Chapter 3: Tradition versus modernity
Chapter 4: Midnight's Grandchildren
Chapter 5: Millennials in the workplace
Chapter 6: Brands that capture the millennial mindset
Chapter 7: New realities making it on screen
Chapter 8: Conclusion

About the author

Mark Hannant is a creative services entrepreneur. He has extensive experience of working in the places where emerging and developed markets meet, and is the co-founder and managing director of magenta, a fresh thinking creative agency based in Mumbai. He has appeared in two Bollywood movies.

Summary

Midnight’s Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India’s future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.

Product details

• Authors: Mark Hannant, Mark (Teammagenta Hannant
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 11.12.2018
• EAN: 9781138314832
• ISBN: 978-1-138-31483-2
• No. of pages: 166
• Subjects: Social sciences, law, business > Business > General, dictionaries; Business & Economics / General, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Economic Conditions, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Government & Business, BUSINESS & ECONOMICS / Women in Business, BUSINESS & ECONOMICS / Urban & Regional, BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Development / Economic Development, BUSINESS & ECONOMICS / Home-Based Businesses, BUSINESS & ECONOMICS / Business Etiquette, India, BUSINESS & ECONOMICS / Knowledge Capital, Management: leadership & motivation, Management: leadership and motivation, Personnel & human resources management, Business mathematics & systems, Personnel and human resources management, BUSINESS & ECONOMICS / Labor / General, Business mathematics and systems