Media Strategies for Marketing Places in Crisis - Improving the Image of Cities, Countries and Tourist Destinations

Summary

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

Product details

• Authors: Eli Avraham, Eli Ketter Avraham, Avraham Eli, Eran Ketter, Ketter Eran
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 22.12.2017
• EAN: 9781138473546
• ISBN: 978-1-138-47354-6
• No. of pages: 256
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Industries / Service, Hospitality and service industries, Service industries