Chinese Consumers in a New Era - Their Travel Behaviors and Psychology

Summary

The book is a collection of different investigations of Chinese consumer behaviours and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.

Product details

• Authors: Kam Li Hung
• Assisted by: Kam Hung (Editor), Hung Kam (Editor), Xiang (Robert) Li (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 18.09.2014
• EAN: 9781138801851
• ISBN: 978-1-138-80185-1
• No. of pages: 124
• Subjects: Social sciences, law, business > Business > Advertising, marketing; SOCIAL SCIENCE / Human Geography, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Marketing / General, Society & culture: general, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Sales & Selling / General, Behavioural economics, Sales & marketing, Society and culture: general, Human Geography, Sales and marketing, Hospitality and service industries, Service industries, BUSINESS & ECONOMICS / Economics / Social & Behavioral