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Informationen zum Autor Martin Robertson is a lecturer in Tourism Management and a committee member of the Centre of Festival and Event Management in the School of Marketing, Tourism and Languages, Napier University Business School, Edinburgh. Martin's research is applied to sport events and festivals, with particular focus on the areas of brand narrative, and the analysis of economic and social impact. Elspeth Frew is a senior lecturer in Tourism Management at the School of Sport, Tourism and Hospitality Management, LaTrobe University, Australia. Elspeth's research is in cultural tourism, with particular focus on festival and attraction management, industrial tourism and personality and tourism. Klappentext Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses. Zusammenfassung Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses. Inhaltsverzeichnis 1. Events and Festivals: Current Trends and Issues 2. Audience Development in the Arts: A Case Study of Chamber Music 3. ‘Never Let Me Down Again’: Loyal Customer Attitudes Towards Ticket Distribution Channels for Live Music Events: A Netnographic Exploration of the US Leg of the Depeche Mode 2005-06 World Tour 4. Glasgow’s Winter Festival: Can Cultural Leadership Serve the Common Good? 5. Mentoring Volunteer Festival Managers: Evaluation of a Pilot Scheme in Regional Australia 6. Local Food Festivals in Northeast Iowa Communities: A Visitor and Economic Impact Study 7. Festival Evaluation: An Exploration of Seven UK Arts Festivals 8. Conceptual Paper: An Exploration of Time and its Management for Sport Event Managers 9. The Dynamics of Successful Events – the Experts’ Perspective ...
