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Informationen zum Autor Joost Roozekrans is a designer, creative director and senior design lecturer based in the Hague, The Netherlands. He has worked as a design professional for 30 years in The Netherlands, United Kingdom and China, with a focus on designing visual brand identities and design education. Currently, he is active as an independent designer, teaches design and gives workshops for professionals. Roozekrans worked as a senior designer for The Guardian newspaper and Studio Dumbar, where he became the creative team leader and eventually the creative director for the Shanghai office. He is the co-founder of two design studios: NLXL (The Hague) and SparkyTiger (Shanghai). Next to his work as a designer, he also lectured on branding and identity design in Shanghai. Klappentext How to Create Better Ideas (Wie man bessere Ideen kreiert) gibt Einblicke in den Designprozess und zeigt anhand von Beispielen, die von Edelplastik bis zum Schutzanzug reichen, wie man bessere Ideen kreiert. Es ist in zwei Abschnitte unterteilt: die rechte und die linke Gehirnhälfte. Der erste Teil analysiert den allgemeinen Designprozess. Der zweite Teil stellt sechs selbst entwickelte Methoden vor, mit denen Sie lernen, mehr und bessere visuelle Ideen zu kreieren, die für alle Designdisziplinen relevant sind.Es ist ein Buch für alle, die Design vertieft lernen und verstehen möchten. Für jeden, der die Antworten auf diese Fragen wissen möchte: Was ist Design, was ist Kreativität, welche Mentalität und Bedingungen sind erforderlich, um einen produktiven Designprozess zu gewährleisten. Für Design-Ausbilder und -Studenten und für alle, die mit Designern als Kunden oder Auftraggeber arbeiten. Auf jeden Fall aber auch für Designprofis, die ihre Fähigkeit, visuelle Ideen zu kreieren, stärken wollen. Vorwort How to Create Better Ideas gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines. Zusammenfassung How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines. It is a book for anyone who would like to learn and understand design more in-depth. For anyone who wants to know the answers to these questions: what is design, what is creativity, what mentality and conditions are needed to guarantee a productive design process. For design educators and students, and for those working with designers as a client or commissioner. But definitely also for design professionals that want to boost their ability to create visual ideas. ...
