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This research conducts an ethnographic analysis in the Ecuadorian context, regarding how local identity is constructed, modulated and reproduced, based on the reading established by national cinema in its productions: "Ratas, ratones y rateros" by Sebastián Cordero (1999); and "Prometeo Deportado" by Fernando Mieles (2010). In a relatively small country, the question: Who are we? It takes us into an emotional search on the national identity, reflecting on the different contractual periods of our history; and that in the communicational field constantly produces and reproduces cultural patterns, behavioral patterns, stereotypes, ways of life and other components developed in parallel by the vernacular and Hispanic culture, and that has been officially encrypted in our genetic code. In short, the exercise of current communication is debated in the advent of new information and communication technologies, and their interference in contemporary societies, where social subjects establish new forms of interaction in correspondence with the current cultural ethos.
About the author
Marlon Muñoz hat einen Abschluss in sozialer Kommunikation mit Schwerpunkt auf Educommunication. Präsident von MaoFilms CO. LTDA. Produzent und Koordinator von Kommunikationsprodukten auf Multimedia-Plattformen.
