Tourism Marketing - Neuromarketing for Online Travel Agencies

In this research work you will find the main applications of Neuromarketing to Tourism and Online Travel Agencies, which can be applied to any Online company. How neuroscience contributes to Marketing to achieve optimal results because with this we determine the tastes and preferences of customers through their senses and not their words which makes this type of Marketing has a guaranteed success because people do not always know what they want.

About the author

Bachelor-Abschluss in Tourismusbetriebswirtschaft an der Universidad Tecnología de Santiago (UTESA) Master-Abschluss in Tourismus-Neuromarketing an der Escuela Superior de Comunicación y Marketing (ESCO) Granada Spanien. Dozentin für Tourismus, Ticketing und Reisebüro in der Dominikanischen Vereinigung der Reise- und Tourismusbüros (ADAVIT), Zweigstelle Nord.

Product details

• Authors: Heidy Garcia
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.09.2023
• EAN: 9786206432821
• ISBN: 9786206432821
• No. of pages: 80
• Subject: Humanities, art, music > Music > Monographs