Studies on political communication - Studies on advertising and public relations in the political arena.

In a socio-historical context in which politics and strategic communication are synergistically intertwined, this book deals with political communication managed by different social actors: universities, political parties and social movements. These actors generate images that are introjected in the individuals that make up civil society and result in attitudes and behaviors. The book's main objective is to understand the nature of political communications carried out by these actors from the prism of advertising and public relations.

About the author

Luis Gallardo Vera est enseignant-chercheur en sciences de la communication, publicité et relations publiques et titulaire d'un double doctorat international en publicité et relations publiques.

Product details

• Authors: Luis Gallardo Vera
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.05.2023
• EAN: 9786205959466
• ISBN: 9786205959466
• No. of pages: 76
• Subject: Social sciences, law, business > Media, communication > Communication science