Advice That Sticks - How to give financial advice that people will follow

What makes it so hard for people to do the right things with their money? Why do they frequently ignore sound financial advice? Grounded in the psychology of money and the science of non-adherence, this book equips financial professionals to deliver their advice more effectively.

About the author

Dr. Moira Somers is a leading practitioner in the fields of financial psychology and behaviour change. She consults with financial professionals and organisations around the globe, training them on the factors affecting the human side of money. She also works directly with individuals and families who want to ensure that their wealth is a force for good in the world.

Summary

What makes it so hard for people to do the right things with their money? Why do they frequently ignore sound financial advice? Grounded in the psychology of money and the science of non-adherence, this book equips financial professionals to deliver their advice more effectively.

Product details

• Authors: Moira Somers
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 31.10.2020
• EAN: 9781788602389
• ISBN: 978-1-78860-238-9
• No. of pages: 224
• Dimensions: 140 mm x 216 mm x 16 mm
• Weight: 400 g
• Illustrations: b&w, Illustrationen, nicht spezifiziert
• Subjects: Guides > Law, job, finance; Humanities, art, music > Psychology > Applied psychology; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Applied psychology; Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Industries / Financial Services, PSYCHOLOGY / Applied Psychology, Occupational and industrial psychology, Occupational & industrial psychology, Financial services industry, Hospitality and service industries, Finance;Money;Accountancy