Customer Experience Model

Informationen zum Autor Adyl Aliekperov is a Leadership and Strategy Consultant based in Kiev, Ukraine. Klappentext For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ¿ustomer Experience Model (CXM). Zusammenfassung For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ?ustomer Experience Model (CXM). Inhaltsverzeichnis 1. Introduction 2. Research Design 3. Analysis of the Marketing Concepts 4. Holistic Marketing as the Basis of Effective CX Creation. 5. Empiric Verification of the CXM with the example of Amazon Company. 6. Concluding Remarks.

Product details

• Authors: Adyl Aliekperov
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 02.10.2020
• EAN: 9780367478254
• ISBN: 978-0-367-47825-4
• No. of pages: 110
• Series: Routledge Focus on Business and Management
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, Economics, Market research, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Organizational Development, Organizational theory & behaviour, Management: leadership & motivation, business strategy, Management: leadership and motivation, Sales and marketing, Organizational theory and behaviour