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"The era of digital media - The beginning of a new media revolution" is a book which studies digital media issues and compares them to traditional ones. Mass communication use technical means of communication aimed at a large crowd of people with a strong intention to shape public opinion. Therefore, modern society requires citizens to acquire new knowledge and to be media and technology literate, so they can distinguish, as effectively as possible, the true information from the lies from the media content.This book examines media practices from the perspective of different countries and draws attention to the techniques of media manipulation to which citizens are exposed nowadays. Also, this book identifies problems and offers solutions to ordinary people how to defend themselves against the distorted reality, served on a daily basis through various media.
About the author
Radoslav Baltezarevi¿ PhD in Communication Sciences is a professor with international experience in Marketing, Communication and Media. Vesna Baltezarevi¿ PhD in Law is a professor of Media Law at Megatrend University.Borivoje Baltezarevi¿ PhD in Cultural Studies has extensive professional experience in higher education areas.
